How can old traditions like the summer spritzer appeal to new generations? We were determined to find out so we could share this special tradition with adults of all ages.
It is said that in the past lie all the answers. So our Austrian born Sprisser founders researched the past with the goal to re-introduce an old fashion drink but with a modern day twist. We took the traditional spritzer drink and infused it with Fun and Happiness, creating an innovative great tasting new drink. The original wine spritzer has been a favorite drink for centuries. Its roots are in the capital of Austria, Vienna, where local wineries served some of their wines mixed with sparkling water on hot summer days and thus creating a refreshing drink for the ages. Over time, the “Wiener Spritzer” became popular around the world, far beyond its humble origin.
New Generation Spritzer
The original spritzer remains a popular choice among older generations. But we knew, this refreshing summer drink demanded a new twist to get the next generation’s attention. We recognized the Millennial generation is open to experimenting and exploring many socially cool alternatives. These young adults prefer natural foods, are quality driven, and lead active lifestyles.
We worked hard to test new flavor blends and developed innovative recipes tailored to the tastes of Millennials and beyond generations. Only the purist ingredients were used including natural flavors and the finest wines from ancient vineyards. Our final product not only surpassed our own expectations, but also those who have had the pleasure to try it. We are proud to have accomplished our mission in creating Sprisser, a socially fun, high quality wine based beverage. We’re carrying on an old tradition with a new twist for future generations to enjoy.
